davidgroshen

Addition by Subtraction

Fri, 22 Aug 2025 20:32:09 GMT

Addition by Subtraction, or Adding Multi-Spectrum Dimension to your hair

Addition by Subtraction definition: Adding darker strands of hair or lowlights throughout a lighter base color, creating the remaining lighter hair to appear as highlights.

*****We have covered why having Multi Spectrum Color, when hair color contains lighter and darker tones combined with both warmer and cooler tones we have Multi Spectrum Color. These elements are a critical component to beautiful hair. This article will make much more sense if you are familiar with the Muti Spectrum concepts. https://www.davidgroshen.com/multi-color-spectrum

Addition By Subtraction, the combination of light with dark levels and warm and cool tones through out your hair, this concept can be easily be achieved by adding darker and lighter strands with warmer and cooler strand’s throughout ones hair color, creating beautiful Multi Spectrum Color! We can achieve this in multiple ways. My favorite way is using a balayage technique (details to follow) to add different levels and tone of color from roots to ends during your single process color application which will create beautiful Multi Spectrum Colored hair. Not all hair is created equal so depending on your existing hair color you might need to use foils to keep the tones and levels more separate, the results remain the same, however the time and cost can dramatically vary.

Why is this concept of variance of tone and level so important? In order to maintain your best hair color and hair tones that best compliment your individual skin tone we have to plan for the tonal and level variation that happen during the 4 to 6 weeks between touchups, in addition you will have .5 inch to 1 inch of regrowth at an average of about 3/8 to 3/4 inch per month. When your color your hair, the hair color you have applied shifts and changes over the 4 to 6 week span, dyed hair color will usually lighten and get warmer especially when exposed to the sun, ordinarily this change would have to be corrected, however we can use this this change one of level and tone to our advantage!!!

A deeper dive reveals that the darker cooler tones leave the cortex and cuticle layers first . (Refer to the multi spectrum article… https://www.davidgroshen.com/multi-color-spectrum )… when the darker tones usually blue tones leave it leaves a proportionally higher amount of red and yellow or warmer tones remain. For a lot of my clients who hate red tones in their hair this is a disaster ! Fear not , while reapplying the base color we can adjust and enhance the hair color by creating highlights. We achieve this hair miracle of making the hair both darker and cooler by bringing strands of the base color thru to the end. This technique will create consistency of both level and tone. Now we can weave thru strands of darker cooler tones from root to ends, leaving multiple levels and multiple tones creating Multi Spectrum Hair Color and using the untouched light hair as our new highlights!

ADDITION BY SUBTRACTION! If you have read the Multi Spectrum article you will know that for Winters and Summers (those whose skin looks best in cool tones) the redder warm tones aren’t so good. Conversely for Autumn’s and most Springs (those who look best in warm tones) love this ! We can use this change of both level and tonal quality to our advantage, Initially I advised my clients I would simply touch up the roots and pull small strands of the base color thru in of hair color by weaving alternating half inch strands thru to the ends .

Over time this has idea evolved, now I have added a conditioning treatment that I apply immediately after I apply the base color to the regrowth so while the color is processing I give my client s a very deep conditioning treatment . With this new technique I have insured keeping their its healthiest and protect the end when i bring color through them again.

I spray Olaplex 0 thru the entire uncolored hair focusing on the areas showing the most wear, using a wide tooth comb, I comb it through, then I apply my special blend of ***Olaplex (not the only structure stabilizing product) I will list many and discuss how they work) of Olaplex 2 with the amazing Olaplex 4 in 1 and Milbon hydrating with B18 ,using my hands to apply my secret mixture I comb thru my combination Olaplex treatment until I feel the ends of the hair become completely smooth. As i comb the hair becomes smoother and visibly more shiny. We can all agree that smooth shiny hair is the most beautiful hair! Now after immediately after the hair is protected (in most cases) I can start at create highlights by adding lowlights using a balayage board. First I weave in strands of the base color root to ends to create consistency meaning the same color level and the same tone roots to ends. Then the fun begins ! Depending on the level and tonal change of the hair between touch ups and your using your Season (add color chart link here to help you identify yours) we can add a darker level and different tones to insure the resulting color enhances your skin.

REMEMBER HAIR IS THE ACCESSORY YOU WEAR EVERYDAY! Again I use the balayage board technique. For Winters and Summers always will need a cool and darker tone, leaving the slightly lighter warmer tones as highlights. The darker level lowlights will also add to the durability of the color. In some cases we will want to add a toning gloss to remove even more of the warmth and also add more shine! For the warmer seasons Spring and Autumn we again pre treat the ends with the secret treatment! Depending on how much variation has occurred between colorings, we choose how much depth and cool tones are needed to create beautiful variances.

I will use the same balayage board technique to first bring the base color thru in stands to create consistency of level and tone throughout then I will add the darker cooler tones Then Using these steps will leave the hair in amazing condition and will add highlights by subtraction! The change doesn’t need to be TRAUMATIC TO BE DRAMATIC! By not depending on bleach, which can be very damaging to hair, I get amazing hair color with 2 to three levels of variation.

Additional benefits include the time and money saved ! In most cases the lowlights are done during the processing time and applied immediately after and stay on during the remaining 30 minutes. Each salon appointment will be different as the changes will always be different, this is the fun and creative part of great hair color! On occasions I might need to add a gloss to insure the best tonality. If the hair appears too dark I might not need low lights. I find that using the nature like the weather is not always predictable, on the other hand it is always solvable! Knowing why things work help us make the best choices to look our best!

Identify Your Face Shape

Tue, 28 Jan 2025 13:20:30 GMT

Believe it or not, figuring out the most fabulous style doesn’t even begin with your hair — it begins with your face. Being able to identify your face shape is the foundation for great hair. Look over the list of face shapes and choose the one that best describes you. The seven face shapes are: Oval, Round, Square, Pear, Oblong, Diamond and Heart.

Once you identify your face shape make sure to make it the foundation of your haircut, hair color and makeup. Use my tips and get your stylist to be creative, while to best keeping in mind what works best for your face shape. Go through my celebrity style analysis to see how the stars work with their face shapes. You’ll get some ideas about how to really shine!

Significantly longer than wide, and generally considered the ideal face shape. The contour and proportions of the oval face form the basis for modifying all other facial types.

Facial Proportions – One and half times longer than the width across the brow. The forehead is slightly wider than the chin.

Our goal is to add an illusion of length to this face shape. The use of a diagonal part can help create natural height and diagonal illusion to add length. This asymmetric illusion of sweeping hair across the forehead, down to the opposite side of the part is a great way to give the illusion of length and height. Push the hair on the light side of the part back to increase the diagonal.

Facial Proportions – Round hairline, round chin and width across the face.

This shape will require the same illusion of length. The use of a diagonal part can help create natural height and a sense of face length. This asymmetry that results from sweeping hair across the forehead, down to the opposite side of the part is a great way to give the appearance of length and height.

Facial Proportions – Straight hair line and square jaw line.

You will need to create an illusion of width across the forehead. To do this build a full style with plenty of height and lots of movement. Add a soft airy bang then direct the hair at the side behind the ears to expose the jaw line and neck.

Facial proportions – Narrow forehead and wider jaw and chin.

The goal with an oblong shape is to create a shorter and wider appearance. In order to achieve this, combine bangs and add fullness the sides by directing the hair out and away from the cheeks. Avoid adding height to your style. Shorter chin length styles work nicely.

Facial Proportions – Long and narrow with hollow cheeks.

The aim is to minimize the appearance of width at the cheek bones. Keep the hair tight to head at the cheekbones (tucking it behind your ears is fine). Add swoopy (or diagonal) bangs that stay close to the forehead and keep your hair very full under the jaw line. This will create an oval illusion and minimize the width at the cheeks.

Facial proportions – Widest at cheekbones, narrow forehead and jaw line of approximately equal widths.

The goal with this very photogenic face is to silhouette the face shape and expose a beautiful jaw line. This is the only face shape that needs or can use a center part, causing hair to drape down the sides of the forehead. This style minimizes the width and pushes the hair outward, creating fullness to maximize width and add softness to the jaw line.

Facial Proportions – Narrow forehead, wider at the high cheekbones, tapered chin.

Note 1: You can be a combination of these facial shapes.

Note 2: Face shapes can change with age and with fluctuations in weight.

Choose Your Best Hair Color Range

Tue, 28 Jan 2025 13:20:30 GMT

Choosing the right hair color and makeup tones to compliment your features and skin tone is essential. To assist you with this process, I have designed a color chart.

Using the Hair Color Chart: Begin by choosing the colors that seems to earn you the most compliments. Then select your skin tone and eye color. These three points of information will probably indicate that your are one of the four color types listed. Once you’ve determined your color type, the chart provides you with your ideal hair and highlight color range and highlights.

Warm (yellow tones) we will call Spring
Warm (golden tones) we will call Autumn
Cool (soft pale blue-violet tones) we will call Summer
Cool (pure white and blue tones) we will call Winter

Discuss the Current Condition of Your Hair

Tue, 28 Jan 2025 13:20:30 GMT

The current condition of your hair depends on what you’ve recently done to it.

But how recent is recent? For example, your hair grows approximately one half inch per month, so if you have 12 inches of hair, recent means what’s happened to your hair during the last two years. Included below are the important things to discuss about the current condition of you hair:

Have you had any chemical services in this period of time? Chemical services include hair coloring, perms, relaxing treatments, or any home remedies where you have mixed two things together (this is a clue that peroxide has been added). If possible, bring the exact formula and product line you’ve used into the salon.
Have you had any medical treatments that include anesthesia or high doses of medicine, particularly those that include metals?
Do you swim in chlorinated water regularly?
Have you traveled recently? Are you aware that the condition of the water in different places affects the condition of your hair? Differentiating between your hair’s “virgin” or natural condition and its altered condition is critical to the choices need to be made based on all the information.

Participate in Choosing Your Hair Style

Tue, 28 Jan 2025 13:20:30 GMT

Now that you’ve gathered information about your face shape and hair color, it’s time to use this as a foundation while you talk to your hairdresser about what you love and what you hate.

Understanding what you dislike, in this case, is more important to your understanding what you like. A good relationship starts with great communication. In a perfect world, your ideas given to someone with a creative vision should generate even better ideas. Letting your hairstylist know where it’s not ok to let his or her creativity go wild will save lots of time and avoid tears.

Keys to a good consultation are:

1. Explaining and describing your likes and dislikes

2. Making sure your stylist understands you by having him or her repeat your preferences

3. Hearing ideas based on your likes and dislikes

4. Discussing and agreeing on a plan. This includes:

Haircut (be exact about your preferences: length, layers, style. Match your face shape to your new haircut.)
Hair style (learn how recreate your new style and how it works with your face shape.)
Hair color
Relaxers (Brazilian treatments, perms chemical services)
Hair extensions (how long? how thick?)
Time in the salon (how long will the process take?)
Expense at the time of service
Cost of maintenance
Deposit for services
Lessons to recreate your new style
Products you will need

5. Re-communicate one last time by re-stating the plan and hearing the plan re-stated to you. This will serve as your final agreement.You should agree on your face shape, coloring, and the style and color that best suits you. There should be no uncertainty or wavering during your final agreement.

Watch as Your Hair Plan is Being Carried Out

Tue, 28 Jan 2025 13:20:30 GMT

This is the time NOT to be shy. If you agreed on one inch, make sure one inch is taken off.

It’s totally acceptable to ask to see exactly how much is coming off before the cutting begins. A long-lasting trust is based on communication and understanding that your stylist will carry out the agreed upon action. Both parties have equal responsibility to making sure you look fabulous. Hairdressers want you to be so thrilled with your results, so you get addicted to us!

Define Your Daily Commitment to Styling Your Hair

Tue, 28 Jan 2025 13:20:30 GMT

How long are you willing to work on your hairstyle and makeup (be honest!).

This seems like a no-brainer, but if you give yourself 20 minutes to get ready for work and you’ve got a 30-minute hairstyle, you’re in for trouble. You’re going to get to work hungry and late. In addition, some people just don’t have the patience to work for more than five minutes on their hair so being honest will help you be able to maintain your new style.

Remember, if you treat your new style the same way the you’ve treated your hair in the past, in a very short time it will start looking the exact same as it used to. So be clear about what you’re willing to do.

Make Sure You Have the Right Tools To Recreate Your New Look At Home

Tue, 28 Jan 2025 13:20:30 GMT

Ok, so you’ve left the salon and your hair looks fabulous!

But that’s just day one, so if you can’t recreate it at home, you’ve got a very short-term new look. Understanding the process of styling your hair and having the tools to carry it out will insure you look great every day. Knowing what products the stylist used to can be the foundation to re-creating your style.

Danika Ostrowski

* Miss Teen Southeast Texas 2008

* Top 10 (8th Overall)

Color Code: Making the Right Choice

Tue, 28 Jan 2025 13:07:17 GMT

A blond, a brunette and a redhead walked into a bar – and they were all the same person.

So many hair coloring options are available, making it easier than ever to eliminate gray or just update your look, says New York hairdresser David Groshen.

“Whether you are interested in a subtle change or trying an entirely new look, enhancing your hair color can make a huge difference,” Groshen says. “Remember that hair is the accessory you wear every day.”

Among the options available to people looking to change their color are temporary color, semi-permanent color, permanent color, highlights, lowlights and double process.

As the name suggests, temporary color is probably the safest route to go for those who simply want to experiment with a new look. It’s also a great way to touch up color or eliminate yellow tones from gray hair. The downside to temporary color is that it’s difficult to achieve consistency. In addition the color could rub off on clothing and bed linens, and might run when combined with moisture, Groshen cautions.

A longer-lasting, but far from radical, color option is semi-permanent color, which lasts for about four to six shampoos and greatly enhances natural color, says Groshen. It’s also a perfect method to blend away gray hair for people with 10 to 20 percent gray, he says. Demi-permanent color is a souped up cousin of semi-permanent color, lasting six to 20 shampoos.

“Of course when most people talk about coloring their hair, they’re referring to permanent color,” says Groshen. “There’s a reason stylists recommend it.”

Groshen says permanent color offers total coverage and completely consistent results when applied properly. “Even the most dramatic change can become a reality with this method,” he explains.

But those looking for a super dramatic change, may want to opt for double process coloring. Using this method, it’s possible to lighten hair by more than four levels. It requires expert precision because the color is lifted from your hair and your new color is deposited.

“Double process coloring results in dramatic change, so, before you go down this road, a consultation with your colorist is an absolute must,” Groshen says.

Another color enhancing methods include highlights, which lifts the color in individual strands to heighten the level of lightness in the hair. “It creates looks ranging from sun-kissed to dramatic,” Groshen says. “An added benefit is that re-growth of roots is less apparent with highlights.”

For people – often men – who are looking to blend away gray in a natural way, lowlights are a popular option.

“It’s safe to say that we have the technology and skill to offer radical or subtle changes to your look,” Groshen says. “It’s all about knowing what you want and communicating with your colorist.”

Hair Intervention

Tue, 28 Jan 2025 13:07:17 GMT

Your friend is late all the time. She’s always missing appointments and making excuses.

She’s totally lost interest in going out, and she seems down in the dumps all the time. It’s getting so you hardly remember a time when things weren’t like this. You’ve tried everything: arguing, begging, even threats. Things have gotten so bad, you’ve even begun to wonder if something might be wrong with YOU. If you have a friend whose life is totally unmanageable because she’s lost control of her hair, it’s not your fault. And you’re not alone. The hair professionals at Face Station share your concerns.

When a person has problem hair, everyone suffers with them,” says David Groshen, owner of Davd Groshen Salon and creator of the David Groshen line of haircare products. “Friends can feel alienated; family members become frustrated and angry.”

Problem hair is a serious condition that affects millions of Americans. Symptoms can include unflattering cuts or color, hairstyles that are extremely difficult to maintain, or the simple heartbreak of not being able to communicate to one’s stylist what kind of hair one wants. And worst of all, problem hair can create such a distorted sense of reality that the victim does not even realize how out of control her life really is.

Here are some warning signs that someone you know may be in hair hell:

Your friend is tired all the time; when pressed, she confesses that she has to get up at 5 a.m. every day in order to do her hair.
You’re supposed to meet up with your sister for a movie. She’s so late that you miss the beginning of the film. When you ask for an explanation, she says, “I’m sorry, but I just couldn’t get my hair to look right.”
Your mother is buying an awful lot of hats
Your best friend confesses that she feels like her life is just one endless “bad hair day.”
Your daughter tells you that she feels like a blonde trapped in a brunette’s body.

The most effective strategy for dealing with a friend or loved one who is suffering from unmanageable hair is to orchestrate a “hair intervention.” This is a process by which friends and family members, with the help of the caring and well-trained professionals at David Groshen Salon, confront the victim about her hair-related problems and encourage her to accept the treatment she so desperately needs.

“It’s important to keep an open mind about the intervention process,” says Vincent Casolaro, a family therapist and experienced interventionist, “it is a collective effort, not an ‘us against her’ situation. An intervention has to be caring, loving, and supportive in order to be successful.”

By coming forward and saying, “Hey, something’s wrong here,” you’ve already taken the first step. But, you ask, where do I go from here? Before you can initiate an intervention, you need to make sure that you have the support YOU need. Pay a visit to Face Station and discuss your friend’s problem with David Groshen’s superbly-trained stylists and staff. While you’re there, try getting a makeover or a manicure to lift your spirits. Only once you’re feeling strong and satisfied with your appearance can you reach out to your friend in need.

The next step is to give your friend one of David Groshen’s Hair Intervention Kits. Each kit contains all the products and tools your friend needs to get her hair—and her life—under control.

The kits are available in three formats: for fine, wavy, and coarse hair types.

Fine Hair - Includes David Groshen’s video guide “How To Get the ‘Salon Blown-Out Look’ at Home” for fine hair, a sectioning/blow-drying chart, David Groshen’s leave-in conditioner with keratin protein (8 oz.), David Groshen’s hair polish (1 oz.), David Groshen’s glossifier (2 oz.), 4 hair clips, a handmade tortoise-shell comb, a mixed natural boar bristle brush, and two educational booklets, created by David Groshen: “Seven Ways to Get Exactly What You Want From Your Hairdresser” and “Seven Methods of Haircolor.”
Wavy Hair - Includes David Groshen’s video for wavy hair, David Groshen’s relaxing and smoothing balm (8 oz.) as well as all the products and tools listed in the Fine Hair kit above.
Coarse Hair - Includes David Groshen’s video for coarse hair, David Groshen’s relaxing and smoothing balm with leave-in conditioner, as well as all the products and tools listed in the Fine Hair kit above with the exception of David Groshen’s leave-in conditioner with keratin protein.

Finally, make an appointment for you and your friend to go to David Groshen Salon together. Remember, for an intervention to work, you must create a supportive and caring environment, and David Groshen’s highly trained stylists and assistants strive to do just that.

As you and your friend embark on the road to recovery, you must agree never to blame each other. Instead, you should congratulate each other that you are dealing with the problem. “When people go to get their hair cut or colored, that takes some courage,” says Casolaro. “Your friend should be praised for agreeing to deal with the situation; you both should.”

Today, the intervention isn’t just focused on the individual: The entire family must become involved if the process is to be successful. To complete the healing process, the problem hair sufferer and those she is closest too should make a concerted effort to come into David Groshen Salon. David’s talented staff will teach you the techniques and provide you with the products you will need so that you can all achieve the look you want at home, even when there is no stylist there to help. Only through the support of loved ones can a person be freed from hair hell, leading to higher self-esteem and a sense of control over one’s life that goes beyond the walls of the salon.

Remember, problem hair is not the end of the line. There is a cure. And confronting the problem is the first step.

Relaxing Treatments

Tue, 28 Jan 2025 13:07:17 GMT

As questions arise about the safety of Brazilian Keratin treatments, many people are panicked – or at least at least a little shaken – by the idea that they’ll just have to learn to live with frizz. Not so, says David Groshen, owner of the David Groshen Salon.

David recommends a number of safe and gentle treatments that will smooth and protect your hair. Depending on your hair type and hair history, there’s a product that will tame and enhance your overworked hair.

Discuss your options with your hairdresser and fill him in on the history of your hair, including any highlights, color and relaxing treatments you’ve had. Remember, hair history spans six inches per year, which means if you have 18 inches of hair, tell your stylist what your hair’s been up to for the last three years! Below are some options for relaxing treatments, which will leave hair smoother and more manageable:

Cashmere – This treatment is a smoother that will reduce frizz and increase the durability of your style. Hair treated with Cashmere is easier to blow out and style. Cashmere is recommended for color treated, previously relaxed and extremely damaged hair. In fact, the more damaged the hair, the more successful the treatment. This occurs because the cuticles are more open in coarse hair and therefore hair is more receptive to the treatment. Cashmere relaxes the outer 25 percent of the hair. Following the treatment it gets rinsed and then neutralized when blown out and ironed straight. Clients who want to leave the salon with a fuller style, can have the hair wet and blown out again. This process is so gentle it can be repeated the same day and takes approximately 1.5 to 2 hours.

Smooth Control – This is an ideal treatment for people with fine-to-normal hair. It offers a straighter finish with body that people with fine-to-normal hair might be wary of losing with a relaxing treatment. Smooth Control uses a stronger solution than Cashmere and its chemicals will not affect more than 40 percent of the hair.. Following the treatment, hair is blown straight. Those who want to even the consistency of their waves and curls have the option of using a flat iron after the blowout. This is followed by a neutralizing formula, which stays on the hair for seven minutes. Hair treated with Smooth Control cannot be washed for two to three days and must be kept straight. Smooth Control is not recommended for people who have highlights, but is effective for those who have had single process color treatments. Smooth Control treatments take approximately 1.5 to 2 hours.

Smooth Highlights – This is a milder variation of Smooth Control, which is safe for highlighted hair. It offers the hairdresser control and allows him to protect highlighted areas. This process takes 1.5 to 2 hours and will leave hair frizz-free and smoother.

Straight Variation – This treatment is ideal for people with who have not had color treatments. It contains the volume and controls the bulk of their hair, while still retaining the curls. Following a shampoo, your stylist will apply Straight Variation and leave it on for 10 to 30 minutes, depending your hair’s resistance. After the product is rinsed out, a neutralizer is applied. This returns oxygen to the hair and secures it in its new, straighter, smoother state. Following a Straight Variation treatment, hair cannot be blown out so clients must leave the salon with wavy or curly hair. This treatment takes approximately one hour.

Hair Styling Dictionary

Tue, 28 Jan 2025 13:07:17 GMT

Not sure what back-combing means or what a diffuser is used for? This dictionary defines the most-used hair styling vocabulary that will have you feeling knowledgeable the next time you go to the salon.

Face Shapes:

Identifying and understanding your face shape is the first step toward properly

styling your hair. Here are seven face shapes and a quick reference

guide to help make sure your hair suits your face.

Heart: A wide forehead and a narrow, pointed chin.

Correction: Decrease the appearance of forehead width, while increasing the illusion of width on the lower part of the face.

Round: Almost as wide as it is long with no sharp corners.

Correction: Create the illusion of length.

Pear: Wider at the jaw line than at the forehead.

Correction: Create an appearance of width at the forehead.

Oval: Significantly longer than it is wide, and generally considered to be the ideal face shape. The contour and proportions of the oval face form the basis for modifying all other facial types.

Diamond: Narrow forehead and narrow chin. The cheekbones are the widest part of the face.

Correction: Reduce appearance of width across cheekbones.

Square: Straight lines square jaw line, wide face.

Correction: Create illusion of length to offset squareness.

Oblong: Long, narrow shape and hollow cheeks.

Correction: Make the face appear shorter and wider.

Tools:

Back-combing: All methods of combing small sections of hair back toward the scalp, creating a matting effect and forming a cushion at the base. (Synonyms: teasing, back-brushing, ruffing, matting, ratting, French lacing, root packing).

Base: The stationary, or non-moving, area of the hair closest to the scalp; the area on which the roller or brush is placed.

Blow dryer: Hand held tool for drying and styling hair.

Blow drying/styling: Technique of styling and drying wet hair using a blow dryer.

Bobby pin: Thin metal or plastic expandable, ridged clips used to hold and secure the hair into a style.

Brushes:

Boar-bristle brush: Hairbrush made from boar bristles, available in various diameters. Recommended for straightening hair with a blow dryer; smooths cuticle and brings out natural shine in coarse, curly, or wavy hair. Some vegan alternatives are available.
Flat brush: Large, rectangular-shaped hairbrush with level bristles; effective for brushing or styling any hair type.
Metal/ thermal brush: Hairbrush made of metal, allowing it to conduct heat and creating more waves in the hair. This brush dries the hair faster than a boar-bristle brush, so it sets the wave before you get all the curl out. Great for creating more body, direction, and fullness in fine to medium hair.
Oval cushion brush: Made of boar and/or plastic bristles; great for a minimal wave for delicate hair.
Vent brush: Hair brush made of plastic with few bristles or prongs. Great for creating direction at the beginning of a blow dry.

Cool Button: Button on a blow dryer that causes the device to generate only cold air, sealing and setting the shape of the hair while styling

Curl: Hair that’s wrapped around a roller; section of hair taking consecutive circular pattern

Crown: The top of the head

Curling iron: Cylindrical, electric devise of various diameters used to curl the hair.

Density of hair: Number of hairs per square inch

Diffuser: Blow dryer attachment that redirects the air to a soft, steady flow, allowing curls to dry and not move around. Great for maintaining natural waves.

Double press: Technique of passing a hot curling iron through the hair, prior to performing a hard press. (See Hard press, below).

Foam or mousse: Light, airy, whipped product that builds body and volume into the hair.

Gel: Thickening styling additive, usually clear or transparent, used to increase hold.

Hair clip: Used to hold and section hair while styling.

Hair elasticity: The ability of the hair to stretch and return back to its original shape. Each hair has its own limited elasticity level, so it’s necessary to always be mindful of finding the right balance of tension to smooth and straighten hair without breaking it.

Hair pin: Thin, U-shaped wire-like metal or plastic pins generally used to secure hair without flattening it.

Hair spray or finishing spray: Styling product applied in a mist form to hold the style in position. Can be found in aerosol or non-aerosol, in a variety of strengths.

Hard press: Technique that removes 100% of the curl by applying straightening iron twice on each side of the hair.

Line: The direction of hair flow defining a style.

Liquid gel or texturizer: Styling product that is lighter and more liquid than the firm hold gels. Great for quick styling, defining, and molding.

Mid-shaft: The area of the hair between the root and the end.

Nape of the neck: The area directly beneath the back hairline.

No-stem curl: Curl placed directly on its base, creating a tight, long-lasting curl.

Off-base: Position of a curl, roller or brush section to one side or the other that gives minimum volume.

On-base: A curl, roller or brush section placed on the base for maximum volume.

Pomade or wax: Styling product that adds a lot of weight and is mold-able to show real separation of the hair.

Pre-staging: Preparing yourself and all products and tools necessary to style your hair.

Relaxing balm: Product applied to damp hair that helps soothe the cuticle and soften the hair for easier styling.

Revolutions: The number of times the hair goes around a styling device, such as a brush or curling iron.

Rod: The part of the curling iron that you wrap hair around to get curls.

Silicon shiner or spray: Styling product that adds sheen and gloss, and creates more definition.

Spiral curl: Method of curling the hair by winding it on a brush, roller or rod.

Temperature control: The dial or switch on a curling iron or blowing drying that allows varying degrees of heat.

Temples: Ear region to the sides of the eyes.

Thermal waving: Techniques of curling straight hair using a thermal iron.

Up-do: Hairstyle that’s pinned and arranged up and off the shoulders and neck.

Volumizer: Product that helps add density and fullness, especially at the base of the hair.

Wave pattern: The natural direction that hair grows.

Hair Color Dictionary

Tue, 28 Jan 2025 13:07:17 GMT

This dictionary will help you to understand key terms used by your hair colorist.

Activator: Oxidizer added to increase strength by adding hydrogen peroxide.

Ammonia: Active in opening up cuticles to allow the color molecules to penetrate into cortex. The higher the ammonia level, the more the cuticle is opened.

Balayage: A free-form technique that involves painting a lightener directly on hair to enhance a style or for in-between highlight touch-ups.

Base color: Dominant tone of hair.

Booking time: Time needed for salon service.

Bleach: Lightning agent used to lighten or de-pigmatize hair. Removes color molecules from hair.

Brighten/intensify: To lighten half a layer and deposit a complimentary tone. Generally with demi-permanent color or soft highlights.

Color Type: The color that most compliments your skin.

Warm/Spring: Bright and clear yellow undertones compliment spring’s
best. Primary color: yellow.
Warm/Autumn: Warm with gold and orange undertones. Earth tones. Combination of primary colors: yellow and red that make gold.
Cool/Summer: Soft, cool with violet blue undertones.
Combination of primary colors: blue and red.
Winter: Vivid clear and icy with pure blue undertones.

Color filler: Replacement pigments/color molecules used to rebuild the

hair pigment lost due to sun or prior colorings, to create even shading prior to color.

Color or tint removers: Products used to remove artificial pigment from the hair.

Colorist: Person trained to apply hair color.

Complimentary colors: Primary, secondary or tertiary colors that support each other and are adjacent to each other on the color wheel, (ie. yellow would be a complimentary color to gold).

Consistency:

Evenness of tone or hair color.
Thickness or viscosity of color product applied.

Contributing pigment or remaining pigment: Pigment that comes out when hair is lightened. It can also be called an undertone.

Cortex: Middle of three layers of the hair, which contains the melanin where hair color exists.

Coverage (100% complete coverage): Refers to the amount of grey that can be covered. For example, permanent color is 100%, demi-permanent is approximately 70%, semi-permanent is 50% coverage.

Cuticles: The first of three layers in the hair.

Delivery method: The method chosen to apply color (i.e. bottle brush, foil technique, balayage).

Demi-Permanent color: Color with little or no peroxide or ammonia, used mostly to deposit color. Also used to lighten hair for shading.

Developer: Oxidizing agent added to hair color to develop color molecules and create a color change in the hair. It is generally 20 volume for permanent, 5 volume for demi-permanent.

Deposits: Color molecules entering the cuticle that create a change in color or tone.

Dramatic: A change in hair color, lightness, brightness, or tone that alters the way we see ourselves or how we are seen.

Double Process Coloring: Coloring process that involves two steps: 1) prelightening of the hair, 2) depositing of color and tone.

Duration (color duration): The amount of time a color lasts.

Enhance: To bring out someone’s features using coloring technique by changing the hair color in lightness, brightness or tone.

Features: Bone structure, eyes, mouth, neck, cheekbones, etc. that hair stylists want to draw attention to.

Foil technique: Highlighting technique using foils to keep color separate from the rest of hair, used to lighten and enhance styles and overall color.

Foundation: Color left in the hair after it goes through ten stages of decolorizing.

Formula: Color or combination of colors used in dyeing hair.

Free-hand highlights: see Balayage.

Frequency (Frequency of Application): The average time in between coloring.

Hair color: Color of hair created by nature.

Haircolor: Professional term referring to artificial hair color products and services.

Hair lightening: Chemical process involving defusing or the taking away of the natural color pigment or artificial color of the hair, bringing the hair to a lighter level.

Highlights: Lightening of individual strands of hair to add the illusion of sheen and depth and create movement.

Highlighting shampoos: Mixture of shampoo and peroxide to slightly lighten hair color.

Highlighting shampoo tints: Hair colors mixed with hydrogen peroxide and shampoo used for subtle changes in hair or when the hair is very reactive to color.

Intensity (color intensity): Strength of color tone.

Law of color/Universal law of color: All colors are created from the three primary colors-yellow, blue, and red.

Level: Unit of measure used to identify the lightness and darkness of hair color.

Level system: Scale of one to ten, one being darkest, ten being lightest, of hair color.

Lightness: Products with chemicals used to decolorize or lighten the hair.

Line of demarcation: The visible line that appears when hair grows out, separating colored hair from new growth.

Lowlights: Depositing color into separate strands of hair, creating dimension and movement. Also used to decrease the amount of grey visible in hair.

Maximum Lift: The amount of lightening possible in different hair coloring techniques. For example, single process has four levels of lift, demi-permanent has a half level of lift, double-process can lighten hair ten levels.

Medulla: The center of the hair shaft.

New growth or re-growth: The amount of uncolored new hair that grows in after the hair is colored.

Patch test: Test usually given in the crux of the elbow or behind the ear to test for sensitivity or allergies to any product used on thescalp.

Penetration: The degree of entry gained by color as it enters the three levels of the hair shaft.

Permanent hair color: Hair color containing ammonia and peroxide that creates a sustained change in the hair and penetrates all three layers of the hair.

Peroxide (AKA. developer or hydrogen peroxide): Ranges from 100% to 1% to enhance lightening and oxidation in the hair shaft to remove hair color or deoxidize the hair.

Pigment: Melanin Protein bonds found in the cortex (the middle layer of the hair) that gives hair its color.

Primary colors: Red, yellow, and blue. All colors are created from these three.

Range (color range): Refers to the seasonal color chart and the colors

that compliment your skin to make it look its best. Yellow: spring; gold/red/yellow combination: autumn; blue: winter; blue/red combination: summer.

Resistant: Stubbornness in hair, which inhibits penetration of products or chemicals, limiting the change or slowing the process of hair coloring. This can also occur from the over-coloring or over-depositing of hair color.

Secondary colors: They are created by adding equal parts of one primary color to another primary color.

Semi-Permanent: Hair color that partially penetrates the cuticle and is partially washed out after each shampoo.

Shade: An increment of measure in each level of hair color. There are 4 shades in each level.

Single-process hair color: Refers to coloring that colors and or lightens hair in one step.

Soften: To lighten hair less than one level.

Sun-kissed: Highlighting created by the sun or subtle highlights imitating those created by the sun.

Technique or special effects hair color: Form of application, such as balayage, foil, or single-process.

Temporary Color: Non-permanent color that doesn’t penetrate the cuticle, allowing it to be removed by shampoo.

Tertiary colors: Combination of primary and secondary colors, such as red and green (mixture of yellow and blue).

Tone: The warmth or coolness of the hair.

Toners: Any hair color applied to lightened hair to achieve specific shades and levels of hair.

Touch up: The application of hair color to re-growth.

Ultra-dramatic: An extreme change in color more than four levels, and generally a combination of highlights and lightening or darkening.

Virgin application: First time hair is tinted.

Weaving: When you separate strands, apply color to them and keep them separate from the rest of the hair.

Blown Straight Series

Tue, 28 Jan 2025 13:07:17 GMT

David’s Blown Straight Series will guide you step-by-step on how to achieve the salon blown-out look right at home! Whether you have wavy hair, coarse hair, or fine hair, David has a solution for you.

Blowdrying for Wavy Hair

Blowdrying for Coarse Hair

Blowdrying for Fine Hair

Creating Beach Waves Hairstyle

Tue, 28 Jan 2025 13:07:17 GMT

Beach Waves are a great hair styling technique read this article to learn how to create a great beach wave hairstyle at home.

In addition to a fantastic tan, a day at the beach often leaves people with great hair waves. This phenomenon is not the magical result of the sea blowing its billowing waves into the hair of unsuspecting, but instead it a chemical reaction triggered by the sea salt which fills the ocean. Your hair is comprised of a combination of protein bonds, which are in part connected by salt bonds. These salt bonds greatly control your hairs wave pattern and to a lesser degree the texture. An example is in a Brazilian treatment when the salt bonds are completely contained by keratin the hair is much straighter. And following a Brazilian treatment, we avoid sulfide shampoos because the sulfide, a chemical found in salt, will negate the keratin’s bonding actions.

The salt from the ocean mists around you hair or when you swim your hair gets loaded with the salt and your hair is coated with salt from the ocean or sea. The coarser texture and reinforced salt bonds create “Beach Waves” .

How do you create beach waves at home? Identify your hair type:

Straight
Wavy
Curly
Coarse and curly

What products you need and what tool you need will depend on you hair type.

You can buy anyone of dozens of sea salt product or custom make you’re own.

For straight hair you will need to add volume and waves.

1. The Formula:

Add two table spoons of sea salt (buy it at your grocery store) to 16 ounces of warm water add 1 ounce of medium gel ( like David Groshen medium gel) mix together until the salt is completely dissolved. Pour this into a spray bottle.

2. The technique:

A. With towel dried hair ( dry but damp enough to absorb your spray) generously spray your mix on your hair, massage your hair to ensure an even distribution .

B. Scrunch and dry your hair until it is just slightly damp.

There are two easy techniques from here:

PIN CURL

A. Taking 1.5 inch square sections of damp sprayed hair ,loosely twist and wrap the section around three fingers to form a big pin curl and secure with a hair pin at the base. Allow to dry ( you can use a diffuser to hasten this step)

B. Remove each pin , scrunch and diffuse, this should have your hair wavy

C. When your hair is dry and wavy , flip your hair side down and respray your mix from over 18″ away with one blast per side,(just a mist) re-crunch your hair while upside down using a diffuser STAND BACK FOR BEAUTIFUL BEACH WAVES. (don’t be afraid to use a curling iron to enhance your waves)

BRAIDS (I like this method because you create a great wave pattern away from the face)

A. Choose your favorite part and French braid your hair ( the size and thickness of the braid will determine the wave pattern … Go to sleep , or work this method takes time. You can diffuse your hair to speed this up.

For Coarse curly and wavy hair

The Formula:

Add two table spoons of sea salt (buy it at your grocery store) to 16 ounces of warm water add 1 ounce smoothing balm ( like David Groshen Orange Stuff) mix together until the salt is completely dissolved. Pour this into a spray bottle.

For naturally wavy hair

The technique:

A, Spray your mix liberally onto damp hair then massage to ensure an even distribution.

B. When your hair is slightly damp …. using your favorite part as a starting point, take a manageable section of hair, twist back it and away from your face adding hair as you go.( If your hair is really thick you might need more than one section per side ) continue twisting until the section starts to coil at the base of your neck create a Princess Laya bun . Secure and let dry. (use a diffuser to speed the dying process.)

C. Unwrap your bun and untwist this section making sure your hair is dry, twist your hair around your fingers to back and away until your waves are uniformed enough. Enhancing the wave with a curling iron on the end is a way to control the wave pattern.

Coarse curly

The Formula:

Add two table spoons of sea salt (buy it at your grocery store) to 16 ounces of warm water add 2 ounces of smoothing balm ( like David Groshen Orange Stuff) mix together until the salt is completely dissolved. Pour this into a spray bottle.

Best to start with yesterday’s blow dry!

A. Using your favorite part as a starting point, take a manageable section of hair take your mix and very lightly mist it , twist back it and away from your face adding hair as you go.( If your hair is really thick you might need more than one section per side ) continue twisting until the section starts to coil at the base of your neck create a Princess Laya bun . Secure (use a diffuser to speed the dying process.)

B. Unwrap your bun and untwist this section making sure your hair is dry, twist your hair around your fingers to back and away until your waves are uniformed enough. Enhancing the wave with a curling iron on the end is a way to control the wave pattern.

Perfect Hair Color Four Weeks

Tue, 28 Jan 2025 13:07:17 GMT

Among the complaints we hear at David Groshen Salon, the most frequent issue is that people love their color, but are frustrated when their gray hair starts peeking through a week or 10 days after getting their hair colored.

At the David Groshen Salon we know how busy you are, and that you can’t always find time to visit the salon for color on a weekly basis, so we made it our business to come up with a solution.

It turns out two little jars and a Q-Tip can solve the problem of visible roots between colorings. David has formulated Hair Color to Go, offering clients an easy system for covering gray hair in their part area, all in the comfort of their own homes. During the consultation at the beginning of your coloring at David Groshen Salon, tell your stylist you’d like Hair Color to Go. We will mix a separate amount of your exact formula, this way you can leave with two jars mixed specifically for you: One of color, and one of peroxide. When you first notice the appearance of gray in your hair, mix the two ingredients in the containers together in the larger container, apply with a Q-Tip to the gray area, leave on for a half an hour, then proceed to shampoo your hair and your roots will be hidden. It’s a simple, safe innovation that leaves no mess. Now, when clients look in the mirror between appointments they’ll see fabulous color, without the distraction of unwanted grays. Ask about Hair Color to Go at the beginning of your coloring.

A Hair Intervention

Tue, 28 Jan 2025 13:07:17 GMT

If it seems like things have spun out of control for someone you love, it could simply be about her hair.

IF YOU SEE SOMETHING, SAY SOMETHING:

STAGING AN EFFECTIVE HAIR INTERVENTION

By David Groshen Press

Unmanageable hair could lead to an unmanageable life, which can cause depression and unreliable behaviour.

“When a person has problem hair, everyone suffers with them,” says David Groshen, creator of the David Groshen line of hair care products. “Friends can feel alienated, family members become frustrated and angry.”

Problem hair includes unflattering cuts or color and hairstyles that are extremely difficult to maintain. It can also be caused by the disappointment of failing to effectively communicate to a stylist about goals. Worst of all, problem hair can create such a distorted sense of reality that the victim does not even realize how out of control her life has become.

People with problematic hair can be difficult and erratic. They often lose interest in going out and fail to keep appointments because they are unhappy and fixated on flaws in their appearance. Frequently, they do not respond to pleas from friends and family to take steps to put their lives – and hair – back in order.

The most effective strategy for dealing with a friend or loved one who is suffering from unmanageable hair is to orchestrate a “hair intervention.” This is a process by which friends and family members, with the help of David Groshen, confront the victim about her hair-related problems and encourage her to accept the treatment she so desperately needs.

“It’s important to keep an open mind about the intervention process,” says Vincent Casolaro, a family therapist and experienced interventionist. “It is a collective effort, not an ‘us against her’ situation. An intervention has to be caring, loving, and supportive in order to be successful.”

By understanding your friend or relative’s issues emanate from problematic hair, you’ve already taken the first step. But, what do you do next? Before you can initiate an intervention, you need to make sure that you have the support you need. Pay a visit to David Groshen and discuss your friend’s problem with David. While you’re there, try getting a makeover to lift your spirits. You can only reach out to your needy friend if you feel good about your own appearance.

The next step is to give your friend one of David Groshen’s Hair Intervention Kits. Each kit contains all the products and tools your friend needs to get her hair—and her life—under control.

The kits are available in three formats: for Fine, Wavy, and Coarse hair types.

Fine Hair — Includes David Groshen’s video guide “How To Get the ‘Salon Blown-Out Look’ at Home” for fine hair, a sectioning/blow-drying chart, David Groshen’s Leave-In Conditioner with keratin protein (8 oz.), David Groshen’s Hair Polish (1 oz.), David Groshen’s Glossifier (2 oz.), 4 hair clips, a handmade tortoise-shell comb, a mixed natural boar bristle brush, and two educational booklets, created by David Groshen: “Seven Ways to Get Exactly What You Want From Your Hairdresser” and “Seven Methods of Hair color.”

Wavy Hair — Includes David Groshen’s video for wavy hair, David Groshen’s Relaxing and Smoothing Balm (8 oz.) as well as all the products and tools listed in the Fine Hair kit above.

Coarse Hair — Includes David Groshen’s video for coarse hair, David Groshen’s Relaxing and Smoothing Balm(8 oz) with leave-in conditioner, as well as all the products and tools listed in the Fine Hair kit above with the exception of David Groshen’s Leave-In Conditioner with keratin protein.

Finally, make an appointment for you and your friend to go to David Groshen together. Remember, for an intervention to work, you must create a supportive and caring environment, and David Groshen strives to do just that.

As you and your friend embark on the road to recovery, you must agree never to blame each other. Instead, you should congratulate each other on dealing with the problem. “When people go to get their hair cut or colored, that takes some courage,” says Casolaro. “Your friend should be praised for agreeing to deal with the situation — you both should.”

Today, the intervention is not just focused on the individual: The entire family must become involved if the process is to be successful. To complete the healing process, the problem hair sufferer and those close to her should make a concerted effort to come see David Groshen. David Groshen will teach the techniques and suggest products that will enable the hair sufferer to recreate the look at home. Only through the support of loved ones can a person be freed from hair hell, leading to higher self-esteem and a sense of control over one’s life that goes beyond the walls of the salon.

Remember, problem hair is not the end of the line. There is a cure. And confronting the problem is the first step.

Tune in next week for David’s 7 Steps of an Intervention!

The Do’s & Don’ts of Hair Extensions

Tue, 28 Jan 2025 13:07:17 GMT

Now that you have your new marvellous hair there are a few tips listed below on how to care and maintain your extensions.

Learning how to wash, condition, brush, and style your new hair will ensure and extend the quality. We offer styling lessons, we teach you how to use the right tools and products which is an essential part of maintenance. Keep your hair safe. Suggested maintenance is every 2-3 months (1 ¼ Inch in growth).

USE THE RIGHT TOOLS

A nylon and boar bristle paddle brush will get through wet or dry hair without damaging your hair or your extensions.

COMBING AND BRUSHING YOUR HAIR

Always brush downward.
Section your hair in small sections so it handles easily.
Hold the base of your hair and start combing your hair at the ends (make sure to hold the base to take the stress off your extensions). When brush passes through easily move to the next section….. Take your time to make sure you untangle each section completely.

WASHING AND CONDITIONING YOUR EXTENTIONS

You MUST keep your hair clean, hair tangles when dirt and perspiration build up wash your hair after exercising, including swimming and any activities that make you perspire.

Brush your hair to remove all tangles.
Wash your hair in a downward motion from the scalp out.
Use a shampoo that matches your hair type (ask your stylist).
Wet your hair starting at the crown and let the water flow downward this will create a gradual wetting of your hair, which is very important so the hair does not swell. Swelling causes tangles. Swelling is especially common with low quality hair.
After completely wetting the hair; gently rebrush your hair before adding shampoo.
After you’ve added shampoo; gently rub your scalp in circular motions with the pads of your fingers- avoid aggressive rubbing as that can cause tangles.
Bring the shampoo through the remainder of your hair from your scalp down through to the ends gently. Work the shampoo through your hair in downwards movements.
Rinse your hair from the scalp down to your ends until your hair is shampoo free.
Gently comb through your hair. Hold the base by your extensions. Start at the ends and work your way upward.
If you feel coarseness in your hair you may want to condition the ends. Important: NEVER CONDITION NEAR THE XTENSIONS RINGS. Check with your stylist to select the right conditioner for your hair.
Apply the conditioner sparingly; start where you feel the coarseness begins and continue down to the ends of your hair.
Comb your hair while the conditioner is still in.
Rinse from the scalp down to the ends.
Towel dry your hair by squeezing it the downward direction.

STYLING YOUR HAIR

Brush your hair; it should be completely tangle free before you begin.

For fine to medium textures:

a) Let your hair air dry, or gently take the excess moisture out using moderate heat in a downward direction.

b) Section your hair into four sections and clip 3 out of the way of the first section you’re styling.

c) Start with a back section, divide it in two, brush out any tangles, and use a natural boar bristle brush and a medium heat setting.

d) Continue with sections no larger than the width of your brush.

LOOK ON THE CELEBRITY SECTION OF MY WEB SITE FOR STEP BY STEP DIRECTIONS

EXERCISE

Wear a swimming cap to swim… chlorine can swell the hair and cause tangling. Rinse your hair immediately after you swim. DO NOT LET YOUR HAIR DRY WITH THE CLORINE IN IT.
When really working up a sweat wear a loose braid. Rinse your hair to remove the sweat as it can build up and or swell your hair and cause tangle.

SLEEPING

Brush your hair before to going to sleep.
Wear a loose braid to sleep.

CHEMICAL TREATMENTS

FOLLOW THE ADVICE OF YOUR STYLIST.
In most cases it is not recommended to color perm or relax extensions.

TOP TEN DON’TS

DON’T EVER GO TO SLEEP WITH YOUR WET HAIR.
DON’T OVER CONDITION THE BASE OF YOUR EXTENTIONS.
DON’T AGGRESSIVELY BRUSH OR COMB YOUR HAIR WITHOUT HOLDING YOUR HAIR BY THE BASE.
DON’T USE A FLAT OR CURLING IRON ON OR NEA R THE RINGS OR BASE OF YOUR EXTENTIONS.
DON’T LEAVE HOME WITHOUT A BRUSH TO KEEP IT TANGLE FREE.
DON’T OVER USE HAIR SPRAY.
DON’T TRY TO COLOR YOUR HAIR YOURSELF
DON’T GO A DAY WITHOUT BRUSHING THE BASE OF YOUR EXTENTIONS.
DON’T USE A HARD COMB TO COMB NEAR THE BASE OF YOUR EXTENTIONS.
DON’T LET YOUR HAIR STAY DIRTY AND OILY.

Is Your Hair on Death Row? We can Rehabilitate it!

Tue, 28 Jan 2025 13:07:17 GMT

If it seems like things have spun out of control then look to David Groshen for help.

Does Someone You Love Suffer From Chronic Hair Problems?

If it seems like things have spun out of control for someone you love, it could simply be about her hair.

Unmanageable hair could lead to an unmanageable life, which can cause depression and unreliable behavior.

“When a person has problem hair, everyone suffers with them,” says David Groshen, owner of Face Station and creator of the David Groshen line of hair care products. “Friends can feel alienated, family members become frustrated and angry.”

Problem hair includes unflattering cuts or color and hairstyles that are extremely difficult to maintain. It can also be caused by the disappointment of failing to effectively communicate to a stylist about goals. And worst of all, problem hair can create such a distorted sense of reality that the victim does not even realize how out of control her life has become.

The most effective strategy for dealing with a friend or loved one who is suffering from unmanageable hair is to orchestrate a “hair intervention.” This is a process by which friends and family members, with the help of David Groshen, confront the victim about her hair-related problems and encourage her to accept the treatment she so desperately needs.

By understanding your friend or relative’s issues emanate from problematic hair, you’ve already taken the first step. But, what do you do next? Before you can initiate an intervention, you need to make sure that you have the support you need. Pay a visit to David Groshen and discuss your friend’s problem. While you’re there, try getting a makeover or blow-dry to lift your spirits. You can only reach out to your needy friend if you feel good about your own appearance.

The next step is to give your friend one of David Groshen’s Hair Intervention Holiday Intervention Gift Certificates. Each gift certificate can entitle your loved one to all the products and tools your friend needs to get her hair—and her life—under control.

Finally, make an appointment for you and your friend to go see David Groshen together. Remember, for an intervention to work, you must create a supportive and caring environment, and Groshen strives to do just that.

Today, the intervention isn’t just focused on the individual: The entire family must become involved if the process is to be successful. To complete the healing process, the problem hair sufferer and those close to her should make a concerted effort to come into Face Station. Groshen and the staff will teach the techniques and suggest products that will enable the hair sufferer to recreate the look at home. Only through the support of loved ones can a person be freed from hair hell, leading to higher self-esteem and a sense of control over one’s life that goes beyond the walls of the salon.

Remember, problem hair is not the end of the line. There is a cure. And confronting the problem is the first step.

7’s to Great Perms

Tue, 28 Jan 2025 12:01:52 GMT

A permanent wave can be used to add curl, body, manageability and volume to your hair. This can make a remarkable improvement in your total image, diversify your styling options, and shorten the length of time you need to spend on your hair to have it look great.

Whether you are interested in a subtle wave to add body or want to try an entirely new look, adding a permanent wave to your hair can make the difference. Remember, hair is the accessory you wear every day.

Fill out the Clues To Making Your Vision a Reality Check List before you go to the next section. Bring this check list with you when you come in for your consultation.

Understanding the 7 Elements of Your Permanent Wave and how they work to retexturize your hair, then integrating them with the goals you defined on your checklist, is essential to achieving the look you want.

The 7 Elements of Your Permanent Wave:

The first 3 elements of the permanent wave are natural elements, because they are integral to your natural hair. We have to alter different parts of the permanent wave process to work with these natural elements:

1. Disulphide Bonds

2. Hair Strand Dimensions

3. Quantity of Hair

The last 4 elements are controllable because we can alter various aspects to help achieve the results we want.

4. Roller Size

5. Solution

6. Timing

7. After-Care

Method One: Disulphide Bonds – A Natural Element

Each hair strand has 3 basic parts – the cuticle, the cortex and the medulla. The cortex, or the center of the hair, contains disulphide bonds, an integral part of the protein complex which hair is made of. These bonds are comprised of pairs of atoms that break apart and come back together during the permanent wave process.

Darker and thicker strands of hair tend to contain more disulphide bonds, and lighter, thinner strands contain fewer. If you have more disulphide bonds in your hair, we will have to work more diligently so the permanent wave maintains the amount of wave you want. If you have less, we will take a more delicate approach.

Method Two: Hair Strand Dimensions – A Natural Element

The dimensions of your individual hair strands are also a determining factor in how diligent or delicate we need to make your personal permanent wave process.

The larger the dimension of the strand, the thicker and stronger the hair. This requires a more diligent approach than we will take with finer hair strands. Coloring your hair can also change the natural dimension of the hair strand.

Method Three: Quality of Hair – A Natural Element

Determining the number of hair strands that we place on each roller is also crucial in achieving the size and tightness of the curls or wave.

Method Four: Roller Size – A Controllable Element

Generally, the larger the roller, the looser the wave. Your David Groshen Salon retexturizing expert will take into consideration the hair goals that you defined through your checklist and analyze the compatibility between that and your natural elements (Disulphide bonds, strand size, and quantity of hair).

Method Five: The Solution – A Controllable Element

Perm solution is responsible for the retexturizing process that breaks apart the disulphide bonds and brings them back together in their new form: the shape and size of the roller. We make the choice from a variety of aggressive and buffered solutions.

Method Six: Timing – A Controllable Element

Timing is everything. Predetermining the shortest amount of time that it could take for the perm solution to properly work is key. We start then to check the “bounce” by unrolling a roller and flicking the strands of hair with our finger. If the solution is not left on long enough, your perm will not take. If left on too long it can be a ball of frizz.

Method Seven: After Care – A Controllable Element

Even though the perming process seems complete when you have left the salon, the disulphide bonds continue to re-form for 2 or 3 days. It is important that the hair is not shampooed during this time. Interruption of the bonding process can lead to the perm falling and/or hair breakage. It is OK to wet and gently pat your hair dry with a towel during this crucial time period.

You can rejuvenate your permanent wave by maintaining your haircut to give perm renewed life after 3 weeks or so. Ask your stylist when to schedule your next trim.

7 Steps to a Great Wedding

Tue, 28 Jan 2025 12:01:52 GMT

David knows you are busy with choosing your dress, invitations, florist, bridesmaids’ dresses, and hot honeymoon spots, but don’t forget about other essential details — looking and feeling really great.

He and his team want to pamper you, indulge you, and bring your individual beauty to absolute perfection for the magical moment when you exchange your “I do’s”. A few months is plenty of time… David’s step-by-step beauty timeline below will help you be sure that it all happens right, so let’s get started!

Step One: As soon as you can

Call to schedule your complimentary consultation. Come by yourself, or bring Mom, your best friend, your maid-of-honor or your groom. Think through what services from our time-line are right for you and bring this paper along with your notes so that David and his team can go over them with you.
Plan to talk to a number of people. You need to see what feels right. It’s all about getting exactly what you want, especially for your wedding day.
Want to grow out your hair or try a new color, cut or style? One day hair extensions are the rage and can be used to add length and volume to hair that is being worn down or partially down. They can also be used to create an incredible updo. This is the time to start experimenting.
Start thinking about wedding day hair and make-up at the salon or on location. Ask us about our wedding day “Royal Treatment” with door-to-door limousine and beauty package.
Get serious about skin care: We can talk about facials, peels and at-home regimens so that you achieve complexion perfection. If Botox®, teeth whitening or lip augmentation are on your mind, we’ll make sure to describe what results you can expect from various treatments and let you know our favorite places to have them done.

Step Two: 3-4 months before

It’s time for your consultation for hair and make-up. Do you want it up or down? Curly or Straight? Should you brighten it up with a couple of highlights? A few extensions? We’ll help you decide. Bring along pictures of hairstyles you like, and a picture of your dress. If you are wearing a veil or a headpiece, either bring it with you, borrow a veil to bring with you, or make sure that the salon has one that you can borrow for your consultation.
This is the time to lay the groundwork for making sure your wedding day is calm and crisis-free. There are a few things you want to check out when you are at the salon. Can they accommodate all of your bridesmaids together? Or do you want to protect your space by being separate, and does that work in the salon environment? Do the costs work? Does the timing work with the staff availability or are they being stretched too thin? Will they be responsive to requests, like helping to keep your future mother-in-law out of the way?
Set up your BIG DAY schedule. Start delegating. Ask your maid-of-honor to assist with scheduling your bridesmaids and mom for day-before nails and pedicures.
Want to experiment with self-tanners? Now’s the time. Look at the neckline of your gown and see if there are tan lines you’ll need to cover.

Step Three: 1-2 months before

It’s trial run time! We’ll do your run through for hair and make-up. Find out if you should wash your hair that day or not. Bring your headpiece and your camera.
Don’t forget your eyebrows. Our arch design guru and resident make-up artist will give you the perfect shape.
Keep up your skin care treatments.
Are you still delegating? Your maid-of-honor should have the beautifying timing for family and friends set in stone now. And they should be calling her now not you. You need to focus on you.
Most importantly, make it a point to do 3 nice things- just for you- every day. Take a long bath. Get a massage. Take a walk. Relax while you sit with a revitalizing mask on your face.

Step Four: 2 weeks before

Confirm big-day beauty appointments.
Get your final haircut or trim. Experimenting time is over. We’ll just keep up your great look. It’s our job to get you exactly what you want.
Send your groom in for a cut (and maybe a couple of highlights too)!
Remember to eat right. Load up on fruits and veggies for energy. Say no to salt and fat. Drink lots of water to help keep your skin clear and body detoxed.
Touch up your hair color, perm or straightener.
Keep delegating. You don’t want to have to follow up on every single detail yourself.
Are you still doing 3 nice things – just for you – every day?

Step Five: 1 Week Before

Get your bikini and legs waxed so you are ready for the honeymoon lingerie.
Have a final facial. Don’t wait until the day before to do this (Your face may need a day or two to adjust).
Indulge yourself with some extra, much needed pampering and relaxation. A deep-conditioning treatment for your hair. A body polish. A massage.

Step Six: 1 Day Before

Eliminate any negative energy around you.
Now it’s our job to get you exactly what you want. Don’t be afraid to ask us for help. Protect your space. Be conscious of what you want. Everybody you love is rooting for you.
Drink lots of water. Honeymoon must-haves include smooth and silky elbows, hands and feet. Enjoy your manicures and sole-soothing pedicures with your bridal party.
You may want to have your hair blown out. It will look great for your rehearsal dinner, and updos look better on hair that is blown out the day before.

Step Seven: On Your Wedding Day

Get your hair and makeup done. Wear a robe or button-down shirt that can be easily removed without disturbing your look.
Have your nail polish refreshed.
Take a few moments to reflect on the meaning of this wonderful day before you give yourself the last once-over in the mirror. Now smile and get going!

7 Steps to Great Relaxed Hair

Tue, 28 Jan 2025 12:01:52 GMT

I wanted to offer some help to women and men who might find it difficult to find the right hairdresser. Your hair is an important part of your personal message. Getting the right look takes some effort. Fortunately, here you’ll find seven ways to get started right away.

Step One: Identify Reasons to Relax

I want less frizz
I want straight hair
My hair goes crazy when it’s humid
It takes too long to style my hair
My hair is never shiny
I can’t style my own hair
My hair always looks messy

Why Relaxing Could Make You Feel Better About Your Hair:

Easily style your own hair
Feel confident in your hair, even in the rain
Get consistent texture
End nighttime rituals devised to make your hair more manageable in the morning
Wear hairstyles you have always wanted but believed you could never pull off
Release your thick hair from that ponytail and let it flow – it’s an asset, show it off!

Step Two: Define the Current Condition of Your Hair

The existing condition is the most important variable in choosing the right relaxing method. What color treatments have you undergone in the past? (Remember, six inches of length represents one hair year, so twelve inches of hair equals two years of history). What other chemical services have you had, and when? Relaxer? Perms? Remember to be as specific as possible when talking to your hairdresser.

Try this clever home test that will let you know whether your hair meets the relaxer standards:

Fill a small bowl with water. Snip a half inch of hair off the bottom of the back of your hair and drop it in the bowl. If it floats, your hair is healthy enough for any relaxer, but if it sinks, you might need a treatment before relaxing your hair.

Step Three: Share Any Past History with Relaxers

Knowing how your hair responded in the past can help eliminate repeating disappointing results.

Did you have areas that did not stay straight?
Did you notice excessive damage in a particular area?

The following damage issues are the most common problems after some relaxing treatments. Be clear if you have had them, so your hairdresser can address the cause:

Breakage at the temples where hair is usually the most fragile
Some hair three inches away from the scalp after a second relaxing treatment
Splitting at the ends or some breakage

Step Four: Choose the Right Relaxer Based on Your Hair’s Current Condition and History

If you don’t agree, say so. It is possible to disagree in a positive way that doesn’t alienate your stylist. After all, you are the client and you should get what you want!

Step Five: Define Your Budget and Availability

Understanding how often and how many hours you will have to spend in the salon are essential. A Japanese treatment, for example, can take two and half to six hours and need to be retouched every four to nine months. Frequency of return service will vary for individuals and might respond to climate changes. It is not surprising that hot and humid weather is a frizz maker!

Be sure you can afford the relaxer you choose, including the cost of the initial application and maintenance. A Japanese relaxer can cost from $250 to $750.

Step Six: Create a Verbal Contract with Your Hairdresser by Asking the Right Questions. Use This Example as a Guide.

Q: How long will Smooth Control last?

A: It will keep your hair smooth for about 6- 8 months.

Q: How much will it cost?

A: $350 and Up (Determined by length and how complicated your hair may be to services) for the Straight Variation. $125 for the haircut and style.

Q: How long is each visit?

A: Approximately three hours.

Q: Can I use ordinary shampoo after the treatment?

A: No, shampoos and conditioners with the right pH levels and correct molecular weight will enhance your new treatment and reinforce the new structure of your inner hair.

Q: How will I know which products to use and what to avoid?

A: Your hairdresser should guide you. Make sure you leave the salon with the products and information you need to maintain your new, gorgeous hair.

Q: When can I have other services done?

A: You should not wash your hair for two days and make sure you keep it straight and smooth. After two weeks, you can color your hair again.

Step Seven: Use the Right Products and Styling Tools at Home

Shampoo and Conditioner: Remember, it is not your same old hair and it is essential to maximize your results by using the right shampoo and conditioner combination. Keeping the cuticle and the entire hair strand in great shape is best accomplished when you treat your hair right. David Groshen products are personally formulated to enhance the condition of your new hair.

Cashmere – use Fierli Shampoo and Conditioner (Sodium FREE, which is good for all keratin treatments)

Smooth Control, Straight Variation and Thermal Reconditioners – use Nigelle Shampoo and Conditioner.

Brushes and Combs: A natural Boar Bristle brush will allow you to style your hair with minimal damage from over pulling. The bristles will give out before your hair does. Comb and untangle your hair while hair is very wet. Use the brush to dry your hair.

Styling Tools: Set blow dryers, flat irons and curling irons to the lowest heat level possible. A good straightening iron will have temperature settings. Trial and error will help you learn how much heat you need to get the job done. Start the blow dyer and irons at 300 degrees and if it does the trick, try setting it to 275 degrees. Conversely, if 300 degrees doesn’t work for your hair, try 350 degrees.

Hair clips: Believe it or not, being able easily handle your hair might depend on the hair clips you use to hold your hair in place when you are styling. Try out a few different types or ask your hairdresser for advice about what would work best.

Styling Products: David Groshen’s Orange Stuff is the perfect compliment to relaxed hair. In most cases, just vary the amount of Orange Stuff to achieve the desired smoothness necessary to create your style. Avoid products that might reverse your treatment or damage your hair. Also, be careful not to overuse products. Too much of a product can leave hair feeling dirty and dull.

After-care: Some in-salon protein conditioning treatments such as Inphenom and Noiraudepro are great for your hair and replace and repair natural protein that’s been lost or damage. Of course, if used too often, these fantastic treatments add too much protein, which makes hair too hard and brittle. Know how often and how much products to use for hair. Check with your hairdresser for the right treatments and advice on how to use them.

7 Steps to Great Hair Extensions

Tue, 28 Jan 2025 12:01:52 GMT

Extensions today are revolutionizing the hair fashion scene. Celebrities are going for that quick “Wow!” they get with a noticeable change of look. With hair extensions, you can achieve subtle to extreme changes in style. They introduce a variety of styling options without irreversible changes to your natural hair. You can opt for changes to length and thickness, and choose styles that are straight, curly or wavy.

Step One: Define Your Personal Hair Goals

Think about what you want your extensions to do for you. Then, keeping your hair goals in mind, review your options below and decide what kind of commitment you want to make from an upkeep and financial perspective.

Step Two: Extensions for Special Occasions

Bonding is a method that is used for temporary extensions when you want to add length or volume for a few days or for a special occasion. This method works well for creating an up-do on someone with short or medium length hair. Your new hair is on a weft (hand knotted on a length of mesh fabric). Sections of the weft are attached in a row directly to your hair with special hair glue. This allows the hair to lay very flat on the head.

This method will last until your next shampoo and pieces can be removed with any oil base product or bond remover. Cost for professional application of extensions via this method at David Groshen Salon is $40 a row, and $200 for a full head.

Step Three: Longer-Lasting Extensions

The sew-in method is for people who want to add length or volume to their hair for approximately 4 to 8 weeks. It is a great interim solution to try out long hair as you are growing your own out. Small cornrows are braided into your hair and then a weft of hair is sewn with a needle and thread to the braids.

These extensions can be washed and styled like your own hair. Sewn-in extensions should be removed by your stylist for best results. Cost for professional application of extensions via this method $100 a row (minimum 2 rows), $500 full head (approximately 6-8 rows).

Step Four: Extensions for a Versatile, Natural Look

Strand-by Strand application provides the most natural and undetectable look of all of the extension methods, and can last up to six months with some interim maintenance. This is the type of extensions that you see on many celebrities.

You can achieve a subtle or extreme change with this high-precision method. Individual strands of hair are applied to your own hair and are held with a special adhesive, which allows the hair to move just like your own. You can wash and style it or even pull it back into a ponytail.

Cost for professional application of extensions via this method at is $350 for one third of the head (2 rows for thickness only), $700 for half a head (for some length in addition to thickness) and $1400 for a full head (for noticeable length change).

Step Five: Hairpieces for a Quick Fix Any Time

Custom hairpieces can be made just for you. They are a fabulous quick fix for an instant touch of glamor anytime you want. These pieces can be clipped in or put on little combs and fitted exactly to your head to work with your exact hair color and texture. Cost for professional design of hairpieces like this starts at $300 per segment (Not including the cost of the hair).

Step Six: Your Personal Hair Extension Consultation

Now that you have defined your personal hair goals and understand the extension methods available, it is time to schedule your consultation. This is where you discuss your best options based on expert assessment of your natural hair and what you want to achieve. Bring pictures if you see a look that you want in a magazine. What type of extensions are right for your hair type? What is your best choice based on your level of commitment? Ask questions about anything you want to know.

Step Seven: Having Your Extensions Done

Plan to spend 2 to 6 hours having your new hair applied, depending on the method of application and how much hair you are adding. A 50% deposit is required at time of booking to reserve your time.

You will be referred to a custom hair specialist, where you will have your hair matched (color and texture), so you can purchase your extension hair prior to the application.

7’s to Great Hair Coloring

Tue, 28 Jan 2025 12:01:52 GMT

Whether you are interested in a subtle change or trying an entirely new look, enhancing your hair color can make the difference. Remember that hair is the accessory you wear every day.

Coloring Methods:

Method #1: Temporary Color
Method #2: Semi-Permanent Color
Method #3: Demi-Permanent Color
Method #4: Permanent Color
Method #5: Highlights
Method #6: Lowlights
Method #7: Double Process

Method One: Temporary Color

Temporary color is the simplest way to try out that new look you’ve been thinking about! It’s also great for quick touch ups or to eliminate yellow tones from gray hair.

The main drawback to using temporary color is that consistency is hard to achieve. In addition, because of its temperamental nature, this type of color may rub off on clothes or pillow cases and may run in the presence of moisture.

Color Duration: 1 to 2 shampoos
Ingredients: contains no peroxide or ammonia
Time in Salon: 15 minutes
Hair Penetration: coats the cuticle
Frequency of Application: with every shampoo

Method Two: Semi-Permanent Color

Semi-permanent color works best for those who want a moderate change in color intensity. Frequently used to enrich or enhance your natural color, semi-permanent coloring deposits color only. A sensational coloring method for those with 10 to 20 percent gray in their hair, semi-permanent color can blend away the gray with natural-looking highlights.

Color Duration: 4 to 6 shampoos
Ingredients: contains no peroxide
Time in Salon: 1.5 hours
Hair Penetration: into the cuticle, 2nd layer of hair
Frequency of Application: 1 to 4 weeks

Method Three: Demi-Permanent Color

Demi-permanent color is a longer lasting alternative for men and women who want the benefits of semi-permanent color, such as enhancing tone and blending away gray. You can also brighten your hair 1 level lighter than your regular shade with demi-permanent color.

Color Duration: 6 to 20 shampoos
Ingredients: little or no peroxide, little or no ammonia
Time in Salon: 1.5 hours
Hair Penetration: deposits between cuticle and cortex
Frequency of Application: touch up re-growth every 4 to 6 weeks

Method Four: Permanent Color

Don’t be surprised if permanent color is the method of choice for your stylist/colorist. You can achieve 100% coverage as well as 100% consistent results with proper selection and application of permanent hair color. Even the most dramatic change can become a reality.

Color Duration: permanent
Ingredients: peroxide, ammonia
Time in Salon: 1.5 hours
Hair Penetration: cuticle is opened and color is deposited in the cortex.
Frequency of Application: touch up re-growth every 4 to 6 weeks

Method Five: Highlights

Highlighting is a versatile process that can create looks from sun-kissed to dramatic. Highlights lift the color in individual strands of hair to heighten the level of lightness in your hair. Highlights can provide you with brilliant, lustrous hair. This is achieved by weaving selected hair strands and applying formula using foils, to allow more precise and direct access to the hair.

Color Duration: permanent; bonus – re-growth of roots is not as apparent
Ingredients: peroxide, bleach, ammonia (depending on formula)
Time in Salon: 1.5 to 2.5 hours
Hair Penetration: highlights lift the pigment from the cortex.
Frequency of Application: touch up re-growth every 4 to 12 weeks

Method Six: Lowlights

Lowlights can subtly integrate a natural crescendo of color through the hair, or can be used to accentuate styles by bringing a deeper color through larger sections. Lowlights are often the best option for individuals who wish to blend away gray hair in a natural looking way (Men especially prefer this method).

Lowlights are achieved by weaving selected hair strands and applying color using foils. This application method allows more precise and direct access to the hair.

Color Duration: permanent; bonus – re-growth of roots is not as apparent
Ingredients: peroxide, ammonia
Time in Salon: 1.5 to 2.5 hours
Hair Penetration: cuticle is opened and color is deposited in the cortex.
Frequency of Application: touch up re-growth every 4 to 12 weeks

Method Seven: Double Process Coloring

Ultra-dramatic change can be yours with double process coloring. Using this method, hair can be lightened more than four levels. With the double coloring process, the color is lifted from your hair and your desired color is then deposited.

Expert precision is required to achieve the consistency necessary to make this choice work. Remember, a double process coloring results in dramatic change, therefore a consultation with your colorist is a must.

Color Duration: permanent
Ingredients: peroxide, ammonia, bleach
Time in Salon: 2 to 4 hours
Hair Penetration: cuticle is opened and color is removed from the cortex. A new color is then deposited into the cortex through the cuticle.
Frequency of Application: touch up re-growth every 3 to 4 weeks

7 Steps to Getting What You Want From Your Hairdresser

Tue, 28 Jan 2025 12:01:52 GMT

Step One: Think About What You Want

Look at people on the street. Browse through magazines. If you see something that appeals to you, clip it. Keep in mind your hair’s natural texture and color and the shape of your face.

Step Two: Express Yourself

Talk to your hairdresser. Even though you’re not a stylist, you can still explain what you’re thinking. Describe yourself, what you do, how much time you spend on your hair, and the look you’re after.

Step Three: Listen Carefully

Have a conversation and see what your stylist suggests. Ask questions. How he responds is key. Does he believe in natural looks or dramatic changes? Are his opinions about hair design similar to yours? Most importantly, is he willing to work with you to meet your needs?

Step Four: Disagreeing Doesn’t Mean Being Disagreeable

If you don’t agree, say so. It is possible to disagree in a positive way, in a way that doesn’t alienate your stylist. After all, you’re the client and you should get what you want!

Step Five: Make a Decision

Ask all the questions you want, but remember, it’s your image and your choice. You’re the one who will be wearing the style for the next six weeks, every minute, until your next visit. If you come to see Dave, you make the final call.

Step Six: Watch the Hairstyle While It’s Happening

Observe how the cut is progressing. The execution should be according to the plan you discussed beforehand. If not, speak up. Don’t wait until after it’s too late and you’re not satisfied. Then watch the blowout and see how your hairdresser styles your hair. Is the finished product something you can repeat by yourself? Ask the hairdresser to explain the styling process to you. What products were used? The important thing here is to understand how to maintain the look.

Step Seven: Give Yourself a Couple of Days

If you discover a legitimate mistake, tell your hairdresser. Is he annoyed? Does he try to blame you? If so, you’re in the wrong salon. Dave Groshen wants to hear your problems because it’s the only way he can address them. And of course everyone likes to hear “Thank you” for a job well done! He wants to talk because he believes in the equity of relationships. In other words, over time, Dave gets a loyal client and you get better haircuts!